Create a sophisticated and executive looking brand for a luxury corporate travel management company based in London. Design a new website that positions the company as a sector leader ready for their big office move and launch.
Blue Cube offer a premium, personal service for executive travellers yet their existing look did not reflect this. The client was ready for a new, more extensive and feature rich website which would elevate their position in the market.
While designing the new website it was important to retain certain elements of the brand to remain in-tune with their established suite of marketing collateral, so a lot of imagery, type and colours were kept while finding new treatments to modernise and lift the look.
Dedicated services pages, blog, case studies and a 'Blue Cube Recommended' feature were introduced into the site to offer more value to Blue Cube's clients.
Other proposed concepts for the launch included stationery, brochure, corporate literature and a social media campaign.