Overhaul HFL's brand style and design a new website with improved architecture. Create a sub-brand and microsite to launch HFL's sister company; HFL:CDM.
The HFL:CDM microsite was designed as first priority for the project, this allowed the new service to be launched quickly.
A complete overhaul of the main group site was undertaken soon after to fully embrace the new brand style. This involved a full website audit and restructure of the site architecture and content to offer a simplified and more fluid browsing experience for users.
Branded press releases, exhibition materials, advertising and other corporate literature formed the majority of the ongoing design support, where the main challenge was creating something visually attractive based on content that was either very technical or dubbed by the client themselves as ‘dry’ and ‘unexciting’ to most. Standing out amongst the competition at exhibitions and in trade publications was a must.
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