A successful and expanding student accommodation company needed a new website design to bring their existing dated and tired site up to scratch to thrive amongst the competition.
Student centred features such as FAQs, how-to’s, guides and points-of-interest maps placed the U-Student website as a helpful knowledge base for freshers and an approachable point of contact for students spending their first year in a new city.
U-Student’s properties had also undertaken recent refurbishments, so new professional photography was included in the strategy. Working with the photographer to obtain the right specification of shots and styling the rooms across 3 sites was part of the photographic direction element of the project. The shots exceeded the client’s expectations and after initial reluctance to invest in photography, felt that this in particular had made the most of their assets and placed them well amongst their competitors.
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